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You have heard about the buzz of email marketing, but you may still have a few doubts. Some of those doubts may be actually be an email marketing myth. In this episode I delve into why email marketing should not be overlooked and how it can be a pivotal tool for driving sales and engagement, significantly outperforming social media in various aspects.
Myth #1: Social Media Outperforms Email Marketing
The average email open rates for e-commerce businesses are exponentially higher than the organic reach on social platforms like Facebook. The comparison between the click rates—1.23% for email and a mere 0.07% for Facebook—clearly indicates that email is a more potent medium for driving sales.
Myth #2: You Need Perfectly Branded Emails with Matching Images
More Images + Less Content = Higher Chance of Landing in Spam
Less Images + More Content = Higher Chance of Landing in Main Inbox
Myth #3: You Will Annoy Your Audience with Emails
Your audience is on your email list so they can hear from you. Take it a step further with segmentation and personalization. By dividing your email list according to the interests and behaviors your subscribers, you can tailor your messages to be more relevant and appealing. This not only improves the open and click-through rates but also builds a stronger relationship with your audience, as the content they receive feels customized to their preferences.So What
Email marketing is incredibly powerful but it requires acknowledgement that the ideas above are indeed myths. You are capable of starting today. Email marketing may not be the newest tool in the shed, but it is undoubtedly one of the sharpest.
What if 2024 was the year you added email marketing as another notch on your belt?
You don't have to do it alone; you will learn it from your fellow creative entrepreneurs and me in my new course, "Breakup with the Algorithm: Pivot your sales strategy with a step-by-step email framework," launching again in 2024.
Join the waitlist here to be the first to join & receive a special offer.
Links mentioned in this episode
- Product Drop Organizer Club
- 30 days free with Flodesk
- Breakup With The Algorithm Email Course
- Take the Which Summer Activity Best Describes Your Email List Habits? quiz
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